Coca-Cola is cracking open a new batch of NFTs, showcasing artworks from classic and budding artists. Each digital ‘Masterpiece’ collectible is bubbling inside the renowned Coca-Cola bottle on Coinbase’s Ethereum platform, ‘Base‘.
Coinbase spilled the news about its Coca-Cola NFTs on August 13, unveiling their arrival as a significant element of its multi-week blockchain festival, ‘OnChain Summer’.
ᴏɴᴄʜᴀɪɴ 🟡 ꜱᴜᴍᴍᴇʀ@CocaCola is bringing their Global Masterpiece campaign onchain with iconic works from leading artists.
Mint now: https://t.co/xTWyI3O7IW pic.twitter.com/9wxFgt8qOh
— Coinbase 🛡️ (@coinbase) August 13, 2023
Breaking the Seal of Coca-Cola’s Masterpiece NFTs
The Coca-Cola NFTs stir famed artworks like Edvard Munch’s ‘The Scream’ and Johannes Vermeer’s ‘Girl with a Pearl Earing’ alongside emerging creative talents into the renowned Coca-Cola bottle.
Comprising eight contrasting artworks, each piece has previously been featured in Coca-Cola’s Masterpiece Global campaign. Now, they are charting a new course as NFTs, accessible to blockchain art lovers participating in the Onchain Summer event.
This isn’t the first time the soda brand has dipped into the Web3 world. Coca-Cola has its very own digital collection celebrating the LGBTQIA+ community, ‘The Coca Cola Pride Collection‘, joined forces with GMUNK to debut World Cup-themed NFTs on Crypto.com, and more.
Differently, however, its Masterpiece assets are a cocktail of technology, art and social interaction. NFT enthusiasts can also check out OnChain Summer for similar NFT drops, championing art, music, gaming, culture and more.
So, let’s raise our glasses to a summer of renowned revelations and more digital discoveries on the Coinbase network.
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Digital art fanatic who brings a unique perspective to NFT news.