As two industry titans collide, a pair of innovative, luxury-designed shoes prepare to surface from the sidelines. Soccer fanatics…
On April 11, Adidas, the renowned sports apparel brand launched “ALTS by adidas,” the final phase of its ‘Into…
Late last year, Adidas made headlines when it released its ‘Into the Metaverse’ NFTs to its customers which constituted…
Sports-come-streetwear giants Adidas is consulting the expertise of Ready Player Me to curate AI-generated avatars based on Adidas Originals‘ Ozworld shoe…
Some iconic brand names will tentatively enter the NFT sphere, cautiously taking each step with care and diligence. Others…