We’ve all seen massive NFT sales on social media or on the news, which can be inspiring and encouraging. Unfortunately, it can be misleading to newcomers, as it creates the impression that you can just create NFTs and sell them immediately. 

You may have an incredible NFT project or NFT art, but if you’re not putting it out there, it’s unlikely you’ll make enough sales or have a solid community of fans. 

Luckily, you can promote your NFT project in two ways: free and paid. Let’s take a look at both options. 

Free Promotions

Social Media Campaign 

Naturally, the best way to promote your NFT project is through building a social media profile. Unless you want to get a bad reputation, go for organic followers and don’t inflate your followers. Not only is it unethical but it is not guaranteed that your NFT project will be successful just because you have a bunch of followers. You want real, engaged fans who truly believe in your project. 

Twitter, Instagram, TikTok, and Medium are all good channels for promotion. Make sure to start promoting way ahead of the drop, so people can have plenty of time to share your project with others. Let everyone know about what’s going on, the team, why it is epic, and be prepared to answer questions about what NFTs are!

Cool Landing Page

Not necessary, but definitely a good move if you can set up a cool landing page by yourself for free. Landing pages add to the legitimacy of your project and allows people to quickly see all the necessary information about your project. A FAQ section is great for answering common questions about how to buy an NFT and your project overall. If a media outlet decides to pick up on your NFT project and write about it, they can easily get all the information in one place. 

Get Featured on Weekly Drops

If you’re an NFT artist, one of the best ways to get more eyes on your works is through the weekly featured “Drops” which many NFT marketplaces host (such as KnownOrigin and MakersPlace). There is usually a special section on each marketplace’s website dedicated to the weekly Drops, and they are advertised on their social media channels. It’s a win-win (although, keep in mind it’s not easy to get featured on these as they’re many artists and only 4-5 slots per week). 

Podcasts

Another great option is to join Web3 and blockchain-focused podcasts to talk about your project and engage with the community. There are many NFT podcasts out there, Twitter Spaces talks, and Twitch discussions that people would be happy to host you on. 

Paid Promotions

Paid PR Article

A paid article on a themed website exclusively about NFTs is one of the best ways to get the word out there. News websites such as NFT Plazas are dedicated to a specific niche already have a large trusted audience, and an article on there will help add some professionality and glamour to your project. After all, if a news website is writing about it, it must be pretty good! These websites will also share the articles on their social media channels, so you get a two-in-one deal.

NFT Plazas is the most visited and leading NFT news website, with options to advertise in the metaverse as well as through articles and social media promotions.

Partner Up with Influencers

Teaming up with an influencer with a large community can be very useful in getting your project out there. People love to get recommendations on buying from well-known and successful NFT collectors. Depending on who the influencer is, this might be costly, but it could pay off if it gives you exposure and people love your project. 

Promote Your Project on Special Social Media Channels

There are several Instagram and Twitter channels that only post NFT drops. Some of these have a large audience, so that is another viable option for getting the word out there. However, depending on the account, these might not be as effective as a paid article, as their followers might not be real. Always check to see if the page has grown organically.