Everyone has their own reason for wanting to own an NFT, but there are two main motives: investment and pleasure. 

Many people buy NFTs to make money, either by flipping them or as a long-term investment. If you want to get some insights into making money from NFTs, you can read this article. 

Many people are also serious collectors and enjoy buying NFTs to invest in an artist or musician as they simply love collecting unique artwork or cool digital collectibles. Gamers buy NFTs for various reasons too, perhaps to upgrade their gameplay or to own a valuable in-game item.

Most NFT projects now also offer special perks such as utility, community benefits, merchandise, and more. Hence, people love to join and invest in fun, innovative and engaging projects.