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FAQ

This is a one-of-a-kind, revolutionary new approach to Metaverse advertising, so you’re bound to have some questions. The below section mainly covers questions related to our new automated booking system (currently in beta), and is therefore only applicable to booking ads in Decentraland.

General

What is this?

This is the world’s first automated booking system for placing your own billboard ads in the Metaverse. These exciting 3D billboards offer an an alternative and futuristic advertising service to forward thinking brands by straddling both traditional online media (website banners) and traditional DOOH services (shopping mall/roadside billboards IRL). Currently, no other service like this exists in the Metaverse. We are the first.

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We are currently running the beta version for the popular virtual world, Decentraland, with plans to expand this simple and innovative booking system to other virtual worlds soon.

Why should I advertise in the Metaverse?

This Metaverse advertising solution is the only one of its kind. It enables you to get your message out there to a highly targeted, global audience in a matter of minutes, without the need to build or code.

Our new and simple 5 click booking system offers brands and projects the unique opportunity to be seen on a global scale and plug directly into the Metaverse, via Decentraland.

There has never been a better time to showcase your brand as a thought leader in what is the next evolution of the internet. This is Web 3.0. This is the Metaverse.

How can I book billboard ad campaign in Decentraland?

Simply click here, connect your Metamask, WalletConnect or Coinbase wallet, upload your billboard image, select how many views you want and complete payment in ETH. It’s as simple as that.

Watch a video demo to see just how easy this process is by clicking here.

Booking

What do I need to start a Metaverse ad campaign?

You will need to design your billboard to our requirements, and have a wallet with some Ether (Cryptocurrency) for payment.

Large billboard sizes should be exactly 512 x 512px, and small 512 x 340px.

For more information, plus a few alternative options such as fiat payments, please read more of this FAQ section below.

How does this booking system work?

Our automated booking system works on a pay-per-view basis. You can easily choose the right amount of views you want to receive for your Decentraland billboard advertising campaign.

To view our 2 minute walk through video guide click here.

How much does it cost to advertise in the Metaverse?

As we price in ETH (Ethereum) our prices are changing all the time depending on the markets. Click here and enter your details to get live up to date pricing.

Discounts are also automatically applied for bulk orders. We don’t offer any further discounting at this time.

What is the maximum/minimum amount of views I can book per campaign?

During the beta version of our new booking system, the minimum is 5,000 views and maximum is 50,000.

These levels should be great indicators to accurately judge the performance of your campaign, and and at the same time help accommodate all budgets. The Metaverse should be for everyone.

Do you offer reporting?

Each successfully booked campaign will receive a unique URL to its own reporting dashboard. This is delivered by email once your billboard design has been approved (please also check your spam folder).

Your dashboard is updated once every 24 hours and allows you to follow your campaign progress.

nft plazas-metaverse ads reporting

Reporting includes information such as total number of views so far, views by location in the metaverse, geo-location of visitors, and language of visitors.

How can I start the booking campaign process?

Simply click here to get started.

To watch the video guide which walks you through the whole booking process click here.

Which wallets can I use to connect to the booking system to make payment?

MetaMask, Coinbase or WalletConnect.

Which cryptocurrencies do you accept for payment?

Currently our booking system accepts cryptocurrency paid in Ether (Ethereum). However, we may be able to accommodate your booking and accept USDC or USDT (ERC20 only) if you contact our client services team at metaverse@nftplazas.com.

Can I pay in fiat currencies ($, £, €, etc)?

Currently our booking system only accepts cryptocurrency paid in Ether (Ethereum). However, we may be able to accommodate your booking if you contact our client services team at metaverse@nftplazas.com.

Minimum order value is $1000 for any fiat payments.

How long will it take for my billboard design to be approved and go live?

It will take up to 24 hours to approve a campaign, although we aim for a lot sooner depending on your time zone. We thank you for your patience as we strive to continually improve our processes.

How many billboard designs/orders can I place at once?

You can place as many orders as you like. Each successful order is set up as a new campaign, enabling you to use a different billboard design, select a different amount of views and monitor progress on a unique reporting dashboard for that campaign.

Billboards are displayed on a rotational basis. This means each individual campaign booking is given an allocated slot, and displayed on a rotational basis with other active campaigns/clients. If you want to appear on more slots, more often, then we suggest setting up multiple campaigns.

Can I change my billboard design after ordering?

Once a billboard design has been uploaded and paid for, that campaign is considered active and at this stage we can no longer change the image.

The best way to launch a new billboard design is to create a new campaign by restarting the booking process.

How long will it take for my purchased views to expire?

This depends entirely on how many people have viewed your billboard, which is ultimately determined by Decentraland traffic, and is impossible to predict at the moment. We are working on collecting more data before we are able to offer any more information on this.

What happens if my billboard design is rejected?

We rarely reject campaigns, but if we do, the main reason would be that your billboard is attempting to promote content from a niche which we do not support. We do this to protect the integrity of our brand, and that of our partners.

In the case of rejection, your campaign would not go live, your billboard would be deleted, and no refund would be given.

We recommend you read our terms and conditions here prior to placing an order with us.

Why do I have to submit my email to place an order?

This is so we can send you confirmation of your ad campaign going live, along with the unique reporting link assigned to each new campaign so you can monitor your campaign progress.

We may also send you promotional offers in the future, as well as keep you up to date with new opportunities and the expansion of our service throughout the Metaverse.

Can I get an invoice for my purchase?

We can offer invoicing to businesses who require it. We are a fully registered LTD company based in the UK.

However, payment must be paid prior to any invoices being issued. Please pay for your campaign, then contact metaverse@nftplazas.com to request your invoice.

Campaigns

What file size and format should my billboard designs be?

We offer 2 sizes of billboard ads in Decentraland.

  1. Large – Your billboard design should be exactly 512 x 512px in size, with a file size of no more than 1MB, static jpeg or png only.
  2. Small – Your billboard design should be exactly 512 x 340px in size, with a file size of no more than 1MB, static jpeg or png only.

Does my brand/project/client need to be related to NFTs or crypto?

No. Whilst Crypto and NFT related projects are our most frequent clients, we have already worked with many other brands in a wide range of niches such as breakfast cereals, lifestyle brands, champagne producers, gambling partners, conference promotions, record labels, fashion visionaries…the list is endless.

How many locations will my billboard be displayed in?

Your billboard will be displayed in all our active Decentraland locations.

My billboard appears multiple times on the same kiosk, will that affect view count?

No. Even if your ad billboard design appears many times in the same location, this will still only be counted as 1 view.

Which industries or niches are prohibited from advertising?

Please read our full terms and conditions here for a full breakdown of our terms and conditions.

If you are still unsure after reading our T&C’s, please contact us at metaverse@nftplazas.com as no refunds will be given to any entities attempting to run a prohibited campaign.

How do you count views and is there any protection against bots?

Views are counted only when your billboard ad is loaded and displayed, which is triggered by somebody visiting or passing by our kiosks.

We currently have spam bot protection in place, which aims to prevent bots refreshing the browser and constantly loading up the displays in the same location. This is something we are constantly working to improve in order to protect our ad partners.

Can I add an external link to my billboard ad?

At the moment it is not possible to add any links to your billboard.

However, if linking is important to you, you can always incorporate a QR code into your billboard design.

Do you offer in-depth targeting?

This is the first version of this booking system. As such, we don’t offer any of the luxuries advertisers may be used to from already established platforms such as geo-targeting, age groups etc.

You must remember that it is still early days for the Metaverse, and our development will run alongside the technology available to us.

Can I choose how, where, when and to who my ads are displayed?

Not currently, however we may roll this out at a later date as we further develop our systems.

Why isn't my billboard ad displaying?

If you have had your campaign approved, and you are in Decentraland stood next to one of our kiosks, but your billboard isn’t displaying, it is likely it is on rotation with other partners. If you refresh your browser, depending on how many partners we have at that time, your ad will likely show.

Why has there been a sudden spike of traffic on my report?

If you see a sudden spike in views on a particular day, it is likely that if you search on social media you will see there was an event hosted near one of our advertising kiosks. We are in premium locations after all, and this is great for exposure!

How will I know when my campaign will expire?

You will receive an automated email when the amount of views you paid for reaches 10% remaining.

Can I pause or end my campaign early?

It is not currently possible to pause any campaigns.

If you wish to end your campaign early, then please contact us at metaverse@nftplazas.com. No refunds are given to campaigns terminated early.

Can I extend my campaign if it is about to expire?

Whilst we plan to add this feature in the future, it is not currently possible during beta.

Please note that once your existing campaign ends your reporting dashboard will stop updating and will be deleted after 7 days from our system.

To continue displaying your banner ads, simply follow the same booking process as before where you will receive a new reporting URL to follow campaign progress.

I didn't receive any emails from you...

Please check your spam folder. If you can’t find anything there within 24 hours, contact our team at metaverse@nftplazas.com.

Thank you for your patience.

Other

How many active users do these virtual worlds have?

Virtual events are currently a big attraction to many visiting the Metaverse, and they are still in the discovery phase.

However, at the moment it is difficult to say with any certainty just how many visitors visit these worlds each day as tech limitations make this data difficult to come by.

We have seen hints at traffic volumes in this tweet by Decentraland, and this tweet by Cryptovoxels, but beyond that, we’re in the dark as our system and reporting can only monitor traffic coming to our own billboard locations at this time.

How can I book a billboard ad campaign in Cryptovoxels & Somnium Space?

We currently take bookings for billboard ads in these other virtual worlds manually by way of a set weekly fee. These ads should be booked with our team here.

Do you offer advertising services in The Sandbox?

The Sandbox is currently in Alpha testing phase. Once it goes fully live, we will have opportunities available to place your billboards there as well.

Can I get a refund?

No refunds are given to approved ad campaigns as your ads will have already gone live and as such, the campaign has started and visitors will immediately begin to see your billboard message.

How can I ask a question which isn't answered in this FAQ section?

If you can’t find the answers you’re looking for, please email metaverse@nftplazas.com.

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